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Game of Thrones’ PR Stunt Backlash

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HBO & YouTube

It’s the biggest show in the world, but HBO’s marketing team surely didn’t see that winter that was coming with their endorsement of the International Rescue Committee. Featuring series stars Lena Headey, Maisie Williams and many more, the International Rescue Committee official YouTube released a short video of the Game of Thrones’ stars asking for donations to the organisation that pledges to help refugees.

The official video boasts a woeful 452 likes against an overwhelming 2,370 dislikes with comments disabled after hundreds of critical comments and many online users criticising the series, the cast and HBO for their actions, pointing to the cast’s large salaries. Ouch!

Watch it here.

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3 Comments »

  1. HBO’s marketing decisions leave a lot to be desired. They’ve never had a great Marketing Department, but it’s only decreased since Pam Levine began her reign of terror.

    Like

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