How do you market a product that is considered utterly lamentable by most of the general public? You shift focus to a different part of said product, a part of the product that isn’t considered nearly as toxic and actually has previously conjured exaltation and excitement from the public.
It’s the approach a studio is taking to marketing this upcoming movie, which is causing great uncertainty and turmoil for a lot of people’s futures and projects, an uncertainty that continues to spread across every sect of the studio like a pestilential disease.
What is the movie?
What is the toxic part?
What is the not-so-toxic part?