The much derided Emoji Movie and the much anticipated Atomic Blonde are set for release this weekend and without much competition both would clean up with great debuts, but Dunkirk, Girls Trip and even War for Planet of the Apes offer sufficient competition.
Let’s get down to it.
The Emoji Movie
Synopsis: The movie nobody wanted.
Budget: $50 million
Rotten Tomatoes: 3%
Current Box Office: $0 million
Domestic Box Office: $0 million
Prior Weekend Box Office: $0 million
Our Prediction: $30 million
Comments: Reviews are so, so shockingly bad, but a sheer lack of alternative options for families really helps the Emoji Movie this weekend. $30 million should be enough to beat Dunkirk for the top spot, but The Emoji Movie needs to perform well on its second weekend.
Dunkirk
Synopsis: Christopher Nolan’s back!
Budget: $100 million
Rotten Tomatoes: 92%
Current Box Office: $131.6 million
Domestic Box Office: $74.7 million
Prior Weekend Box Office: $50.5 million.
Our Prediction: $27 million
Comments: Great buzz and reviews should help Dunkirk retain a good chunk of its audience from its $50.5 million opening last weekend. I’m expecting a softer decline of 40-50% with $27 million.
Atomic Blonde
Synopsis: Charlie Theron plays Bond.
Budget: $30 million
Rotten Tomatoes: 75%
Current Box Office: $0 million
Domestic Box Office: $0 million
Prior Weekend Box Office: $0 million
Our Prediction: $24 million
Comments: Atomic Blonde is an attempt to create a Bond franchise with a female lead and with a modest budget of $30 million and Charlize Theron in the titular role, Atomic Blonde should definitely succeed at the box office. I’m estimated $22 million based on Theron’s draw.
Elsewhere: Girls Trip should add another $20 million, possibly challenging Atomic Blonde. Spider-Man: Homecoming should add $10 million to its toll.
Next Weekend: Idris Elba in The Dark Tower and Kathryn Bigelow’s Detroit.
Last Year: Jason Bourne debuted at number one with $59.2M for Universal.