This weekend promised and delivered BIG MONEY with Planet of the Apes beating out Spider-Man for the top spot, but audiences declined at theatres, suggesting summer is reaching the end and the BIG MONEY period is almost over for the year.
Let’s get down to it.
War for the Planet of the Apes
Synopsis: Another ape movie I won’t see.
Budget: $150 million
Rotten Tomatoes: 94%
Current Box Office: $0 million
Domestic Box Office: $0 million
Weekend Box Office: $56.5 million
Our Prediction: $75 million
Comments: Fox adjusted projections upon great buzz and phenomenal reviews, but War for the Planet of the Apes only managed to gross within its original projections range.
Less than Dawn of the Planet of the Apes. More in line with Rise of the Planet of the Apes.
Disappointing for our prediction, as well as industry estimates.
Synopsis: Another Spider-Man reboot. Seriously.
Budget: $175 million
Rotten Tomatoes: 97%
Current Box Office: $469.3 million
Domestic Box Office: $208.2 million
Weekend Box Office: $45.2 million.
Our Prediction: $53 million
Comments: Homecoming declined larger than we expected, losing 61% of its audience after a big opening in contrast to our expected 55%. It is line, however, with 2016’s Captain America: Civil War, which declined 60% in its second weekend.
Elsewhere: Despicable Me 3 added $18.9 million, whereas The Big Sick reeled in $7.6 million and Edgar Wright’s Baby Driver added $8.8 million.
Next Weekend: Dunkirk is the big one. Valerian is another.
Last Year: The Secret Life of Pets took in $50.8 million in its second weekend.