Box Office Analysis (15/09/17)
It’s the second weekend of the box office Juggernaut that is It. The Stephen King adaptation smashed records last week when it grossed over a $100 million domestically and started a new movie franchise for Warner Bros.
This weekend It should continue its reign over the box office with a stunning $60 million. That’s as much as It was originally predicted to gross in its opening weekend, but It is set to take that much alone in its second weekend for around a healthy 50% decline.
American Assassin debuts at the box office and budgeted at $33 million and featuring a cast lacking in star power, a decent $12 million is the best American Assassin can hope for.
It’s enough to beat fellow debutante Mother!, which stars Jennifer Lawrence and Javier Bardem. Mother! should find itself reeling in $10-12 million, which is acceptable given the competition for the horror audience in It.
Last Year: Tom Hanks’ Sully premiered to $35 million.
Next Week: Kingsman: The Golden Circle, Battle of the Sexes & The LEGO Ninjago Movie.
I’m insanely hyped up to see mother! I keep hearing it’s the new Rosemary’s Baby.
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Jennifer Lawrence is the only thing making me not want to see it.
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She fucking stinks.
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People are telling me it’s bad 😦
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Mother over American Assassin is my far out prediction…
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Not that far out.
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it is going to know it out of the park again. warner bros. should be so proud. what a hit. shows that sticking with a project, even if it is difficult and you have to change cast and director a lot, can be worth it in the end.
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Everybody working in production is dusting off that project that’s been in developmental hell for the past 5 years.
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55 seems more realistic for It this weekend. Still unbelievable.
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Everybody is talking about it, so I kinda think it’s gonna be super high 😛
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Forget being realistic with It. THIS MOVIE EMBARRASSES OUR ESTIMATES. THE BREXIT OF THE BOX OFFICE.
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Went to see IT, saw all the super pissed walkouts from Mother. I cackled like I was dancing on JLaw’s grave.
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I’m hearing nothing but negativity. CinemaScore gave it an F. That’s bad. Marketing deserves its fair share of the blame.
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Loving the disaster.
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